US Summit Corporation (Overseas) expects to buck the economic downtrend and record double-digit growth in sales of pharmaceutical, medical and consumer goods from Bt2 billion last year.
The company, a leading manufacturer and distributor of baby-care products under the Pureen brand, said that despite the economic slump, mothers are still spending on quality products for their babies.
The company's total sales last year grew by 10 per cent.
The pharmaceutical and medical businesses generated equal revenue, accounting for 40 per cent of the total, with the remainder from consumer product, including baby-care products.
"We're lucky that we met our target," Daniel Mao, executive vice president of US Summit, the US-based parent company, said yesterday.
Pureen is already a superbrand in Malaysia.
To double its sales in Thailand, the company has devised a marketing strategy focusing on brand development, relationships with its trading partners, particularly Thai cartoon "Kan Klauy," and activities with mothers.
The company's survey found that mothers have not cut back on expenses for their babies despite low purchasing power. The average purchase by mothers living in Bangkok was Bt1,500 to Bt2,000, higher than the Bt600 to Bt800 for mothers upcountry. The company's double-digit growth this year will be helped by the launch of innovative products, particularly BPA-free feeding bottles.
The products has been proved safe for babies.
Research conducted in the US showed that using bottles with the polycarbonate plastic chemical bisphenol A (BPA) would cause cancer.
"The BPA-free feeding bottle will have a longer life. It can be washed 100 times compared with 20-30 times for BPA bottles," Mao said.
The company's products target medium to high-end customers.
About 70 per cent of its products are made here and the rest are imported from Malaysia.
Asia is the biggest market for the parent company, dominating 90 per cent of its business, he added.
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