Sunday, September 13, 2009

And baby comes too

       There's good news for parents of infants and toddlers living in Bangkok, especially in apartments or hotel rooms, where space to store children's toys and accessories can be a problem.
       After toursing the US a few years back, Kwanjai Lertpeon was inspired to build up her very own toy library and today she's runing Tinytots on busy Soi Sathorn 11, which is stacked with a m ountain of innovative toys and cute layette items, all of them for rent. And while she understands that mothers might be worried about lots of hands touching the toys, Kwanjai guarantees that all the items are clean and absolutely safe for the little ones to handle.
       Kwanjai was in the furniture business before taking over a sued toy store from her friend five years ago. She launched her business by importing a selection of cute second-hand toys from Japan, and sold them at fairs all over Bangkok.
       In 2006, Kwanjai started stocking innovative toys from America and France under the Tinytots umbrella but rather than putting them up for sale, she offered them for rent only.
       "The used toys from Japan were becoming harder to find and a trip to America gave me a new idea. There, rental toy stores are very popular," says Kwanjai. "My main customers hall from Singapore, America and the Arab world."
       Tinytots stocks most of the goodies available at leading shoping malls and the toys are of high quality by such well know brands as Graco, Fisher Price and Frist Years. Some collections have won desing awards and become best sellers on Amazon.
       Kwanjai focuses mainly on the larger toys as well as essential baby equipment that costs a small fortune to buy, Rental of a car seat, for example, is a very reasonable Bt250 per cay while a multifunction chair leases for Bt1,500 per week.
       "I place emphasis on quality, innovation and non toxic materials," says Kwanjai "I'm also planning plan to open a toy library in a shopping makk, which has proved very popular in many countries."
       Aimed at children up to four years of age, the store offers car seats, strollers, bassinets, play pens, foldable wooden cribs with mattresses, prams, pushchairs, swings and activity tables.

       >> AT A GLANCE
       Tiny tots is at 607 Soi Sathorn 11, Soi Chan 18/7 (St Louis 3). Call (02) 212 2204 and (083) 123 5420 to arrange a visit or browse what's available at www.TinyTots.com.

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