Blythe is bliss for some, but top celebrities Khemanit "Pancake" Jamikorn and Sukollawat "Weir" Kanarot are happier with your basic, cuddly teddy bear.
They caused a buzz in Siam Square last week when they opened a branch of Teddy House, the shops that specialise in cute teddies and the cute clothes they wear.
They even designed Teira Zeira, the star of the store, who's available in a "Party" mood, looking a whole lot like Weir in a smart black tuxedo, and resembling Pancake in a beautiful silk evening dress.
Or you can get the "Sport" Teira in eye-catching outfits ready for golf, and "Casual" Teira in fashionable plaid shirts and blue jeans.
Part of a chain with more than half a dozen outlets in Thailand, this store is the biggest so far, occupying three storeys.
The first floor is piled high with fluffy teddy bears in brown and white, varying in size from five to 60 inches. There's a dressing corner where you can choose a skirt, shirt, dress, jeans, trousers, shoes, bag, eyeglasses glasses, sports equipment and even underwear and a bikini for you bear.
Teddy collectors head straight for the second floor to admire the limited-edition Teira Zeira and the Mohair Bear collection, made of soft wool from Germany.
The shelves are filled with Teirz Zeira accessories - white T-shirts, ceramic ware, handbags, cosmetic bags and pencil cases - and there's a coffee corner with comfy sofas that serves pancakes and strawberry smoothies.
Up on the third floor, the younger crowd gathers to chat, dance and sometimes act. Workshops on making teddy bears are held there, but if a little bear shows up who's been injured, he's rushed to the store's Teddy Clinic.
IT'S BEAR, EDWARD BEAR
Teddy House is at 424/7-8 Siam Square Soi 11 and open daily from 10 to 9. Call (02) 658 3932 or visit www.TeddyHouse.com.
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